Overview
Welcome & Agenda
Today's Purpose
To review Simpleaf 2025 financial performance — highlighting key achievements, challenges, and lessons learned — alongside our strategic outlook, priorities, and forward-looking initiatives for 2026.
Key Discussion Areas
- Key Highlights & Milestones
- Challenges & Lessons Learned
- 2025 Financial Performance & Revenue Growth
- 2026 Strategic Outlook & Key Priorities
- Forward-Looking Initiatives & Growth Opportunities
- Walk-through of Simpleaf platform
Achievements
Key Achievements in 2025
Finalized Simpleaf Clean Launch
Despite the complex challenges in 2025, we successfully launched our cleaning line to market before the end of the year.
Retail Growth and Retention
Although the macro environment limited our ability to expand our store presence as expected, we experienced healthy growth in existing stores and an increase in high repeat customer rate.
Existing Product Growth Across all Channels
As we faced challenges bringing new products to drive growth and expand our customer base, our existing products performed well to support our growth.
4
Launch on B2B Channels positioned for 2026 growth
Growing in B2B was one of our major targets in 2025. We successfully began that journey with our launch on Quil.com, the second leading platform for small and midsize B2B purchases.
2025 Challenges
Current Macro Environment Not Favorable
- Increase in costs due to tariffs
- Changes in administration
- Corporate changes in business attitude
- Uncertainty around short- and long-term outlook
Unsustainable Growth Funding Strategy
- Competition with potential high-return investments
- Forward-looking approach created unforeseen issues
- Short-term loans affected cash flow
- Strong reliance on external funding
Waste in Resources
- Retail sales team fell extremely short of expectations due to the current environment
- Minimum output on fixed cost drivers on P&L
- Low conversion on investment opportunities compared to time allocated
Our Approach
Solution / Strategy in 2026
Pivot and Adapt
Adopting strategies that would help balance out exposure to macro risk and create a sustainable growth outlook for Simpleaf GTM strategies
Conservative Growth Approach
Reactive growth approach vs proactive growth approach to minimize burden on cashflow and daily operation
Reallocation of Resources
Focus resources on controllable and flexible factors that would enables us to take stop measures if results are not yielding expectations
"Our strategy is to reduce reliance on external factors while building resilience against market uncertainties through disciplined execution and continuous adaptation."
Strategic Focus
2026 Key Objectives
1
1
Drive Innovation Growth
- Focus on Simpleaf Clean growth across all sales platforms
- Finalize partnership with Texas Tech University Advanced Sustainability Non-Woven Department
- Open new market segment with new product offerings
2
2
Gain Cash Flow Control
- Reduce liability expense on P&L and BS
- Use a creative approach to offset short-term cash flow needs
- Diversify investment opportunities to attract other types of investors
3
3
Operational Efficiency
- Onboard new AI capability tools to drive efficiency and reduce overhead costs
- Streamline operational processes to reduce reliance on disparate solutions
- Conduct a full analysis of 2025 cost lines and identify opportunities to reduce costs through new processes
4
4
Improve Key Relationships
- Enhance communication and engagements with investors and other stakeholders
- Work with current vendors to improve terms in support of our overall strategy
- Increase customer engagement to drive loyalty and retention
Future Focus
Progress on Initiatives
50%
Gain Cash Flow Control
25%
Drive Innovation Growth
65%
Operational Efficiency
40%
Improve Key Relationships
Operational Efficiency & Cash flow
Q1–Q2
Improve Key Relationships
Q2–Q3: redesign experience and journeys
Innovation Market Expansion
Q3–Q4: scale offerings into new markets